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<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Hey there,</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Welcome to month 4 of my app portfolio journey. Iβm sharing everything - the wins, the experiments, and the lessons learned as I build towards 10 profitable apps.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This month was βun poco locoβ for me, but happy with the direction of where things are moving.</p>
<h2 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#11363F;font-weight:700;line-height:1.5" class="">TL;DR</h2>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This is our progress in numbers:</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>$136 MRR</span></li>
<li class="list_item"><span>$283 revenue (+119%)</span></li>
<li class="list_item"><span>923 downloads (+79%)</span></li>
<li class="list_item"><span>+2 new apps launched</span></li>
</ul>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/dxDDFjeQTLXd9aU7BSA1wa/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">New apps</h1>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">During October, we managed to launch 2 new apps.</p>
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">Contraction timer</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The first one is a Contraction Timer built by Lukas. An app for pregnant women to track contractions.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The idea came from doing ASO research and finding some good keywords. This is also our second app in this niche, wich will allow us to cross promote them in future.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The launch was nothing too big. Apple Boost, wich usually happens in the first 3 days, was not meaningful, bringing just 25 downloads. But, even with just 27 downloads, we had 5 trials and 2 conversions to payed customers.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/naxcY8bgqkVbCLe93XRbpg" width="100%" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">Couple Questions Game</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The app that I worked on was a questions game for couples. Another idea that came from ASO research.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Itβs a super simple app at the moment: 7 decks with ~50 questions each. The questions help you start meaningful conversations with your partner. Give it a try, itβs kinda addictive.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/eC8J5hJpYYqAMJBu1vivrY" width="100%" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The initial goal is to validate the idea and the keywords.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The App Store boost was way better compared to the other app. It got around 100 downloads, 8 trials, and 2 paying customers.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/dfn7Yw8BiyUumNgfLq1Ru3" width="100%" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">Improvements on old apps</h1>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">As the portfolio grows and it already includes 8 apps, I am finding it more challenging to prioritise between launching new apps or working on improving the existing ones.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">So far, my strategy is:</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>Launch at least 1 app a month</span></li>
<li class="list_item"><span>With the rest of the time, improve the old apps that show some signs of success</span></li>
</ul>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I am looking for low hanging fruits - something that wouldnβt take me a lot of time wich has a potentially to double the revenue of an app.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This could be either by:</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>increasing conversion rate from impressions to downloads</span></li>
<li class="list_item"><span>improving ASO to rank higher</span></li>
<li class="list_item"><span>increasing the trail conversions</span></li>
<li class="list_item"><span>decreasing churn</span></li>
</ul>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This month, I decided to work on the AI Tattoo app and improve the impressions - getting it seen by more people. It has okeish conversion rate, but very little impressions. And I have an idea why.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/vjtJa318zaKi4Jf2QoSN5E" width="100%" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">When I launched this app, I rushed it out, and skipped 2 important steps:</p>
<ol class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>The in app store review prompt</span></li>
<li class="list_item"><span>Monetisation</span></li>
</ol>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Because I was not asking users to rate the app - it got 0 ratings.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">And even though it was ranking ok for some target keywords, I know I could improve that by getting people rate the app.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">More ratings β Higher rank in search results β More impressions.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I also decided to add monetisation so I can validate if people are willing to pay for this. Actually, now that I am writing this, I remember that the first ever mobile app I payed for was a Tattoo app. I just wanted to visualise how it will look on my arm.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I just checked the dashboard, and I can see that in the last 4 days it got 4 trials, and still no sales.</p>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">Goals for November</h1>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">My strategy is to win by 1000 small improvements. 1 new app here, +50% conversion improvement there, -10% churn. And it all adds up. Hopefully π</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">In November, my goal is to</p>
<ol class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>launch 4 existing apps to Play Store. I want to test it as well, even though it has given me a lot of head ache. Will talk more about this during the next update.</span></li>
<li class="list_item"><span>Improve the monetisation of AI Girlfriend. Last month it had 700 downloads and only $57 revenue. This is very low, and I could probably easily double or triple this.</span></li>
<li class="list_item"><span>Launch a new app???</span></li>
</ol>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">Incubator wins</h1>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I am coaching 7 founders in our <a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/9qhzhdudzpe9v6iz/aHR0cHM6Ly93d3cubm90anVzdC5kZXYvaW5jdWJhdG9y" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504306"><strong>Incubator</strong></a> program. We are currently in week 5 out of 10 and most founders are days away from launching their apps. <a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/3ohphdu347kz5rfp/aHR0cHM6Ly94LmNvbS9WYWRpbU5vdEp1c3REZXYvc3RhdHVzLzE5ODQyMjgyMjYzMTk3MDQ0NzQ=" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504307">Thomas already did</a> π₯³</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This month, I also invited <a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/n2hohquv63lr95h0/aHR0cHM6Ly94LmNvbS9hZGFtbHl0dGxlYXBwcw==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504308">Adam Lyttle</a> to mentor our Incubator Founders. Everyone loved it, and went away with lots of lessons and motivation.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/4chMBKRUQbVhfudFLb2813" width="100%" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">If you want to launch your own apps and be coached by me, join the waitlist for the next cohort: <a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/9qhzhdudzpe9v6iz/aHR0cHM6Ly93d3cubm90anVzdC5kZXYvaW5jdWJhdG9y" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504306">https://www.notjust.dev/incubator</a>β</p>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">π In case you missed it</h1>
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<td as="td" class="ck-column ck-column-stack ck-column-1" width="50%" style="background-color:#FFFFFF;background-size:cover;background-position:center;border:solid 1px #EDF2F4;border-radius:4px 4px 4px 4px;box-sizing:border-box;vertical-align:top">
<img alt="" src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/hDfWZuTRTTLTUJKTT7p4WR" height="auto" width="100%" style="display:block;max-width:100%;display:block;border-radius:4px 4px 0px 0px"><div style="padding:18px 18px 18px 18px">
<h3 style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#2C2C2C;font-weight:500;line-height:1.5;margin-top:0;margin-bottom:0" class="">Podcast with Max</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4D4D4D;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">An indie app developer that built 30 apps making over $7k MRR in less than a year</p>
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<img alt="" src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/9dEjtgSLh42oZ5NRFB1vHn" height="auto" width="100%" style="display:block;max-width:100%;display:block;border-radius:4px 4px 0px 0px"><div style="padding:18px 18px 18px 18px">
<h3 style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#2C2C2C;font-weight:500;line-height:1.5;margin-top:0;margin-bottom:0" class="">Your own Jarvis</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4D4D4D;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">Build a smart AI Assistant using <strong>ElevenLabs</strong> to manage your emails and calendar</p>
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<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">Did you learn something new today?</h1>
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<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#12363F;font-weight:700;line-height:1.5;margin-top:0;margin-bottom:0" class="">Vadim Savin</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">Helping you become a better developer together with the <strong>notJust.dev</strong> team</p>
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<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#353535;font-weight:700;line-height:1.5;margin-top:0;margin-bottom:0" class="">Whenever youβre ready, there are 3 ways I can help you:</h3>
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<li class="list_item"><span>β<a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/08hwhgu2gdpz6dbp/aHR0cHM6Ly9udGpzdC5kZXYvcm4tY291cnNl" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504312"><strong>React Native Mastery</strong></a> β The Ultimate React Native & Expo Course. Build 7 real-world projects and finally master mobile development with React Native. Available NOW!</span></li>
<li class="list_item"><span>β<a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/8ghqh3uoql796ofl/aHR0cHM6Ly9udGpzdC5kZXYvbm90anVzdC1jb2xsYWI=" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504313"><strong>Join us as a Sponsor</strong></a><strong> </strong>-<strong> </strong>Showcase your product to mobile developers and turn them into skilled, loyal users through engaging hands-on tutorials.<br>Because the best marketing happens through <strong>education!</strong></span></li>
<li class="list_item"><span>β<a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/vqh3hmuoepqg9etw/aHR0cHM6Ly9udGpzdC5kZXYvYXBwLWluY3ViYXRvcg==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504314"><strong>Incubator</strong></a> - Our 10-week program is all about launching your app fast and generating revenue from day one. <a href="https://click.convertkit-mail2.com/gku3k3q7ovt5hlp7qz3brh8we3e99imh78vk3/vqh3hmuoepqg9etw/aHR0cHM6Ly9udGpzdC5kZXYvYXBwLWluY3ViYXRvcg==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1802504314"><strong>Join the waitlist</strong></a><strong> </strong>to stay updated.</span></li>
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