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<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Hey there,,</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">Welcome to month 3 of my app portfolio journey. I'm sharing everything - the wins, the experiments, and the lessons learned as we build toward 10 profitable apps.</p>
<h2 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#11363F;font-weight:700;line-height:1.5" class="">TL;DR</h2>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">This month shows some early signs of growth:</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span><strong>$123 revenue</strong> (+712% π)</span></li>
<li class="list_item"><span><strong>506 downloads</strong> (+52%)</span></li>
<li class="list_item"><span><strong>6/10 apps launched</strong> (goal: 10 apps by year-end)</span></li>
</ul>
<hr style="margin-top:48px;margin-bottom:48px">
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">
<strong>1. Launched Baby Kick Counter </strong>πΆ</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">We added our 6th app to the portfolio! Lukas built this in just 2 weeks following our internal playbook and starter project.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/dsbPrM96LphGBJ9UiHSty2/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>The Game-Changer:</strong> AI-generated UI. We're not designers, so discovering <a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/g3hnhwummdm4odi3/aHR0cHM6Ly9udGpzdC5kZXYvazRVT0pGQQ==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057633"><strong>UXPilot</strong></a> transformed our development process. Lukas experimented with it, and the results were fantastic - professional-looking interfaces without the design struggle. This is now part of our standard playbook.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Results:</strong></p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>129 downloads (100% organic)</span></li>
<li class="list_item"><span>$49 in sales</span></li>
<li class="list_item"><span>Zero marketing spend</span></li>
</ul>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/6pVLSvBbush9PPkP1KjEVT/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">
<strong>2. Improve app screenshots</strong> π¨</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">The screenshots for our <a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/9qhzhduddqdo36iz/aHR0cHM6Ly9hcHBzLmFwcGxlLmNvbS91cy9hcHAvYWktZ2lybGZyaWVuZC1zcGljeS1jaGF0L2lkNjczOTcwNzMwOA==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057634"><strong>AI Girlfriend</strong></a> app were outdated and, frankly, terrible. Since screenshots are crucial for conversion (they're what users see before deciding to download), we completely redesigned them.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Key Learnings:</strong></p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>Show benefits, not features</span></li>
<li class="list_item"><span>Use keywords in the screenshots - they are being indexed as well</span></li>
</ul>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left" class=""><strong>Before:</strong></p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/k2H6p7uhzaW6VewqyeTAQn/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left" class=""><strong>After:</strong></p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/db9AcknidnX6s3gBvz9qFk/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Impact:</strong></p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>Conversion rate doubled</span></li>
<li class="list_item"><span>Downloads doubled</span></li>
</ul>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/udEHwWnmuoMBphxReWdaYg/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">
<strong>3. Monetization Experiments</strong> π°</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">We ran several tests to optimize revenue:</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Paywall Timing:</strong> Now showing the paywall every time users open the app (previously was after X uses)</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Price Testing:</strong> Started A/B testing different price points for AI Girlfriend. The surprising finding? Cheaper packages significantly outperformed our original pricing. While we need more data for statistical significance, the early difference is substantial. We'll continue running this test for more conclusive results.</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>Control (red line): $4.99 Weekly, $29.99 Annual</span></li>
<li class="list_item"><span>Test (blue line): $2.95 Weekly, $19.99 Annual</span></li>
</ul>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">So far, the cheaper version has increased the LTV (lifetime value) of the customer by 371%.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/si5n9GVVAeLL39kQmgp1Vu/email" width="800" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#11363F;font-weight:400;line-height:1.5" class="">
<strong>4. Embracing AI Development Tools</strong> π€</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I challenged myself <a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/3ohphdu33o3e9rhp/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dD0xMjAwcyZ2PVN6bVhFT296cEZn" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057635"><strong>live on YouTube to build an app in 1 hour</strong></a> using <strong>Claude Code</strong>. The result? A working fitness tracker prototype with core features is functional.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0" style="text-align:center;table-layout:fixed;float:none" class="email-image"><tbody><tr><td align="center"><figure style="margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:640px;width:100%"><div style="display:block"><img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/sXTNGe5DQepqUq8GMMBNxt/email" width="640" height="auto" style="display:block;border-radius:4px 4px 4px 4px;width:640px;height:auto;object-fit:contain"></div>
<figcaption style="text-align:center;display:none">β</figcaption></figure></td></tr></tbody></table>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>Reality Check:</strong> While impressive for prototyping, I haven't mastered production-ready apps through prompting alone. Recently tried building a new app entirely with AI - ended up scrapping it and coding from scratch. The issue might've been my unclear UX vision, leading to messy outputs.</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>What Actually Works:</strong> Using AI for specific components:</p>
<ul class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span>Individual screens</span></li>
<li class="list_item"><span>Reusable components</span></li>
<li class="list_item"><span>Specific features</span></li>
</ul>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">I'm curious - how are AI tools working in your development workflow?</p>
<hr style="margin-top:48px;margin-bottom:48px">
<h2 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:32px;color:#11363F;font-weight:700;line-height:1.5" class="">October Plans π―</h2>
<ol class="unordered_list" style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5;text-align:left">
<li class="list_item"><span><strong>Launch 2 more apps</strong> (getting closer to our 10-app goal!)</span></li>
<li class="list_item"><span><strong>Maybe document one app's journey live?</strong> Would you be interested in watching the entire process from idea to launch?</span></li>
<li class="list_item"><span>Kickstart our <a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/n2hohquvv8vz55i0/aHR0cHM6Ly93d3cubm90anVzdC5kZXYvaW5jdWJhdG9y" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057636"><strong>notJust.Incubator</strong></a> with 10 amazing founders that will build and launch their own apps</span></li>
</ol>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><strong>The Bottom Line:</strong> Month 3 showed us that small optimizations (screenshots, pricing, paywalls) can have massive impacts. We're not just throwing apps at the wall - we're learning from experimenting and sharing this with you as well. Because why not?</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">What would you like to see in next month's report? Hit reply and let me know!</p>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class=""><em>Building in public, one app at a time.</em></p>
<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">π In case you missed it</h1>
<table class="ck-layout-block ck-layout-stack" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="transparent" style="padding:0px 0px 0px 0px;margin:24px 0px 24px 0px;border-radius:0px;overflow:hidden"><tbody><tr>
<td as="td" class="ck-column ck-column-stack ck-column-1" width="50%" style="background-color:#FFFFFF;background-size:cover;background-position:center;border:solid 1px #EDF2F4;border-radius:4px 4px 4px 4px;box-sizing:border-box;vertical-align:top">
<img alt="" src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/ijEq7PEiAF8nLuKU8YPM9n" height="auto" width="100%" style="display:block;max-width:100%;display:block;border-radius:4px 4px 0px 0px"><div style="padding:18px 18px 18px 18px">
<h3 style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:22px;color:#2C2C2C;font-weight:600;line-height:1.5;margin-top:0;margin-bottom:0" class="">The BEST ASO strategy for your mobile apps</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4D4D4D;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">In this episode, we sit down with indie developer Wilmer Terrero, who has grown a portfolio of 14+ mobile apps using ASO (App Store Optimization) while working full-time as a software engineer.</p>
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<img alt="" src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/5V3ARBff5vRivKTgpmF8p1" height="auto" width="100%" style="display:block;max-width:100%;display:block;border-radius:4px 4px 0px 0px"><div style="padding:18px 18px 18px 18px">
<h3 style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:22px;color:#2C2C2C;font-weight:600;line-height:1.5;margin-top:0;margin-bottom:0" class="">5 steps to Launch Your First Mobile App Fast</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4D4D4D;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">In this video, we'll share the exact 5-step system we use at notJust.dev to go from app idea to App Store in as little as 3 days. Weβve already launched 6 apps this year, and weβre on track for 10. </p>
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<h1 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:36px;color:#11363F;font-weight:700;line-height:1.5" class="">Did you learn something new today?</h1>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#353535;font-weight:400;line-height:1.5" class="">If you found this email valuable, forward it to one friend or coworker who can also benefit from it. That would be much appreciated π</p>
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<td as="td" class="ck-column ck-column-2" width="82%" style="background-size:cover;background-position:center;border-radius:0px;box-sizing:border-box;vertical-align:middle"><div style="padding:0px 0px 0px 0px">
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:28px;color:#12363F;font-weight:700;line-height:1.5;margin-top:0;margin-bottom:0" class="">Vadim Savin</h3>
<p style="font-family:-apple-system, BlinkMacSystemFont, sans-serif;font-size:18px;color:#4d4d4d;font-weight:400;line-height:1.5;margin-top:8px;margin-bottom:8px" class="">Helping you become a better developer together with the <strong>notJust.dev</strong> team</p>
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<table cellpadding="0" cellspacing="0" style="width:100%;margin:0 auto"><tbody><tr><td><table class="ck-layout-block" width="100%" border="0" cellpadding="0" cellspacing="0" bgcolor="#f9f9f9" style="background-color:#f9f9f9;padding:18px 18px 18px 18px;margin:24px 0px 24px 0px;border-radius:6px 6px 6px 6px;overflow:hidden"><tbody><tr><td as="td" class="ck-column ck-column-1" width="100%" style="background-size:cover;background-position:center;border-radius:0px;box-sizing:border-box;vertical-align:top"><div style="padding:18px 18px 18px 18px">
<h3 style="font-family:Roboto, -apple-system, BlinkMacSystemFont, sans-serif;font-size:20px;color:#353535;font-weight:700;line-height:1.5;margin-top:0;margin-bottom:0" class="">Whenever youβre ready, there are 3 ways I can help you:</h3>
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<li class="list_item"><span>β<a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/08hwhgu22o23wdap/aHR0cHM6Ly9udGpzdC5kZXYvcm4tY291cnNl" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057640"><strong>React Native Mastery</strong></a> β The Ultimate React Native & Expo Course. Build 7 real-world projects and finally master mobile development with React Native. Available NOW!</span></li>
<li class="list_item"><span>β<a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/8ghqh3uoo0ompohl/aHR0cHM6Ly9udGpzdC5kZXYvbm90anVzdC1jb2xsYWI=" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057641"><strong>Join us as a Sponsor</strong></a><strong> </strong>-<strong> </strong>Showcase your product to mobile developers and turn them into skilled, loyal users through engaging hands-on tutorials.<br>Because the best marketing happens through <strong>education!</strong></span></li>
<li class="list_item"><span>β<a href="https://click.kit-mail1.com/75udrd6pgzu8h69nn0lfzhwlg8o66anhozdpg/vqh3hmuooxoz3euw/aHR0cHM6Ly9udGpzdC5kZXYvYXBwLWluY3ViYXRvcg==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#3EA37F" url-id="1792057642"><strong>Incubator</strong></a> is back for its 3rd run! Our 10-week program is all about launching your app fast and generating revenue from day one. Join the <strong>waitlist</strong> to stay updated.</span></li>
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