Email: I wish I knew this sooner. Don't make the same mistake

Subject:
I wish I knew this sooner. Don't make the same mistake
Received:
9/25/2025, 2:09:07 PM
From:
"Vadim from notJust.dev" <vadim@notjust.dev>
To:
shadow.walnut.95@rss.andrealin.it
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&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;h1 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:2em;font-weight:700;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;notJust.dev&lt;/h1&gt;
&lt;p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5;text-align:left" class=""&gt;By Vadim Savin &lt;/p&gt;
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&lt;!--[if mso]&gt;&lt;style&gt;.button-table { padding: 12px 0 }&lt;/style&gt;&lt;![endif]--&gt;&lt;table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="vertical-align:top"&gt;
&lt;h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;This year, Lukas and I set a goal of building 10 apps in a year. &lt;/h2&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;It sounded a bit crazy at first, considering everything else we are doing at notJustDev.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;But it is September, and we are already 6 out of 10 apps done ✨ &lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;How? We figured out a system, and without it, it wouldn't be possible. &lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;My last app was launched in &lt;strong&gt;three days&lt;/strong&gt;.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;And I know what you're thinking...&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;"Wait, launching apps in days instead of months? What about &lt;strong&gt;QUALITY&lt;/strong&gt;?"&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;I can practically hear the keyboard warriors typing: &lt;em&gt;"This is everything wrong with modern development! Where's the craftsmanship? The attention to detail?"&lt;/em&gt;&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Trust me, I used to be one of those people.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;I’ll tell you why I changed my perspective on app development.&lt;/p&gt;
&lt;div style="font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5;padding:10px 20px;margin:0 0 20px;border-left-style:solid;border-left-width:5px;border-left-color:#e1e1e1" class="blockquotes"&gt;&lt;div class="blockquotes-line"&gt;📌 If you haven’t applied for the &lt;strong&gt;nJ.Incubator &lt;/strong&gt;yet, there are only 3 days left. &lt;a href="https://click.convertkit-mail2.com/92u4m469gxhnh6d0olkh9hzpl8333hwh9ok48/reh8h9um0lm79ka6/aHR0cDovL250anN0LmRldi9hcHBseQ==" target="_blank" class="ck-link" rel="noopener noreferrer" style="font-weight:bold;color:#0ca474" url-id="1789725901"&gt;Apply now! &lt;/a&gt;&lt;br&gt;&lt;br&gt;&lt;span style="color:#7f7f7f"&gt;And, if you are not interested,&lt;/span&gt;&lt;span style="color:#7f7f7f"&gt;&lt;em&gt; &lt;/em&gt;&lt;/span&gt;&lt;a href="https://click.convertkit-mail2.com/92u4m469gxhnh6d0olkh9hzpl8333hwh9ok48/m2hg44xvu6u38639kvcl/aHR0cHM6Ly93d3cubm90anVzdC5kZXYvZW1haWwtcHJlZmVyZW5jZXMtdXBkYXRlZA==" trigger-id="5322906" target="_blank" class="ck-link" rel="noopener noreferrer" style="font-weight:bold;color:#0ca474" url-id="1789725902"&gt;&lt;em&gt;click here&lt;/em&gt;&lt;/a&gt;&lt;span style="color:#7f7f7f"&gt;&lt;em&gt; to opt out of these emails. No hard feelings.&lt;/em&gt;&lt;/span&gt;
&lt;/div&gt;&lt;/div&gt;
&lt;h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;The Quality myth that's killing your dreams&lt;/h2&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Here's the uncomfortable truth nobody talks about:&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;Perfection is the enemy of done.&lt;/strong&gt;&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;And before you roll your eyes, hear me out... What exactly IS quality in app development?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Is it 60fps animations that drain battery life?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Is it spending three weeks debating the perfect shade of blue?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Or is it building something that &lt;strong&gt;solves real problems for real people&lt;/strong&gt;?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;The harsh reality is that users don't care about your code architecture. They care about whether your app helps them get stuff done.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Remember Instagram's first version?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;No video, no stories, no reels, just square photos with filters.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;It was far from "perfect". But it worked and actually had &lt;strong&gt;100 million users&lt;/strong&gt; in two years.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;em&gt;"So are we just supposed to ship broken, buggy apps?"&lt;/em&gt;&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Of course not! I am not saying you should bake one app per day.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;The thing I realised: you have to focus on what matters the most - the main features that should be done flawlessly.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Essential quality markers:&lt;/p&gt;
&lt;ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5;list-style-position:outside !important"&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;App doesn't crash ✅&lt;/span&gt;&lt;/li&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;Core feature works reliably ✅&lt;/span&gt;&lt;/li&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;User can accomplish their goal ✅&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;When we started this challenge, it did take us longer. But with each project, it got easier.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;It changed how we &lt;strong&gt;think&lt;/strong&gt; about apps.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟡 Before: "I need to build the perfect solution to every possible problem."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟢 After: "I need to build the simplest solution to one specific problem."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟡 Before: "This app represents my technical skills to the world."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟢 After: "This app helps people accomplish something they couldn't before."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟡 Before: "Launch when it's ready."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;🟢 After: "Launch when it's good enough, then make it better."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;This shift is &lt;strong&gt;liberating&lt;/strong&gt;.&lt;/p&gt;
&lt;h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;Why fast beats perfect&lt;/h2&gt;
&lt;h3 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;☝️Reason 1: The market doesn't wait&lt;/h3&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;While you're perfecting your app in isolation, the market is moving.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;User needs change. Competitors launch. Trends shift.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;That "perfect" feature you spent months building might be irrelevant by the time you ship.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Speed gives you something more valuable than perfect code: &lt;strong&gt;Real user feedback.&lt;/strong&gt;&lt;/p&gt;
&lt;h3 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;☝️Reason 2: You can't predict what users actually want 🤷‍♂️&lt;/h3&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Remember when Twitter launched?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;It was supposed to be a podcasting platform called "Odeo."&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;The "tweet" feature was just a small side project they built in two weeks.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Imagine if they'd spent two years "perfecting" Odeo instead of shipping fast and pivoting...&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;We'd probably still be stuck with Facebook status updates.&lt;/p&gt;
&lt;h3 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;☝️Reason 3: revenue beats recognition &lt;/h3&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Here's a question that changed everything for me:&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Would you rather have the most beautiful app that nobody uses, or a simple app that generates $5,000/month? 💰&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;I know which one pays the bills.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Our app TinyKicks from last week is already generating revenue. A simple app that counts baby kicks in momma’s belly.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Why? Because it solves a real problem.&lt;/p&gt;
&lt;h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:700;margin:25px 0 5px;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#414141;line-height:1.5"&gt;The real Quality metric nobody talks about&lt;/h2&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Want to know the highest quality app metric?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;Daily active users.&lt;/strong&gt;&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;That's it! That's the metric that matters.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;And here's the crazy part...&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;The fastest way to high daily active users? Ship fast, get feedback, iterate quickly.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;em&gt;Kay Lim&lt;/em&gt; started in our incubator as just another developer with an idea...&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Now she's the founder of &lt;strong&gt;Heartful Sprout&lt;/strong&gt;, an AI-powered pediatric nutrition platform that supports clinicians in diagnosing, monitoring, and proactively managing nutrition for pediatric patients.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:800px;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/661gR3L2UPYGiM8jq92dWo/email" width="800" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:800px;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;It’s a real company, generating real revenue and making a real impact. Her advice to future founders?&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;em&gt;"We need to talk to customers and also just do it."&lt;/em&gt;&lt;/p&gt;
&lt;hr style="margin-top:48px;margin-bottom:48px"&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;We already started the selection process for notJust Incubator.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;Next Cohort starts&lt;/strong&gt;: October 6th 🚀&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;300+&lt;/strong&gt; people have already applied. I will select the &lt;strong&gt;best 10 founders&lt;/strong&gt;!&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#4e4e4e;font-size:16px;line-height:1.5"&gt;Apply today, and let's have a chat.&lt;/p&gt;
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