Email: I got my first app monetized

Subject:
I got my first app monetized
Received:
7/15/2025, 5:21:37 PM
From:
"Vadim from notJust.dev" <vadim@notjust.dev>
To:
shadow.walnut.95@rss.andrealin.it
&lt;!DOCTYPE html&gt;
&lt;html&gt;
&lt;head&gt;
&lt;style&gt;.ck-link { text-decoration: underline; }&lt;/style&gt;
&lt;style&gt;@media only screen { .email * { word-break: break-word; } }
@media screen and (max-width: 384px) { .mail-message-content { width: 414px !important; } }
@media only screen and (max-width:600px) { .ck-mobile-font-size { font-size:50px !important; }  }&lt;/style&gt;
&lt;meta http-equiv="Content-Type" content="text/html; charset=UTF-8"&gt;
&lt;/head&gt;
&lt;body style="margin:0;padding:0;-webkit-font-smoothing:antialiased;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%"&gt;
&lt;div class="email"&gt;
&lt;table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="vertical-align:top"&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;For the last 4 days, I’ve been refreshing the RevenueCat dashboard like an addict.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A couple of free trials that did not convert, a bit of patience, and it finally happened!&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;My first paying customer for one of my apps 🥳&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/grSXnSPjtTSULTT2yAbj1J" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I’ve made multiple six figures on the internet.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I had companies paying tens of thousands of dollars in a single transaction.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But this 5 EUR felt different.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;It gave me the same adrenaline rush as my first freelancing gig back when I was still in school.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;On one hand, I understand that this is the novelty effect. Everything new feels exciting.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But on the other hand, this is the first sign that the new app-dev journey has potential.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;As the startup gurus say, unless they swipe the card, you don’t have a validated idea.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;This gives me more confidence to pursue the challenge to build and launch 10 apps by the end of the year.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I have already launched 3 apps. However, that’s quite far from the 10 apps goal, and there is less than 6 months left.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Moreover, Expo published the story about my &lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/7qh7h2u9ml7685a9/aHR0cHM6Ly9leHBvLmRldi9ibG9nL2hvdy10by1idWlsZC1hcHBzLWZhc3Q=" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#0875c1" url-id="1764952792"&gt;10 apps challenge&lt;/a&gt; on their blog. That’s even more pressure on me to deliver.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That made it hard to prioritize between working on a new app, or monetizing one of the apps that already has some organic downloads.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Eventually, I decided to spend a couple of days adding monetization to the AI Girlfriend app. It is currently bringing around 200 organic downloads a month.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That’s not much, but even with these numbers, I know I could generate $60 to $160 monthly.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/kMVg1Zq1mhoaAHWPZCFEvK" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Again, this is not life-changing money. But that’s not what I am looking for at the moment. Not that I wouldn’t want it. But I am keeping it real.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The 100 MRR is that early validation that can make it easier for me to spend more time on this side quest. And it can be a great motivation boost.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;It’s just a game 😀&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Anyway, back to some practical shit.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Let me walk you through the simple strategy I used to implement monetization.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Here I am talking about monetizing the app using In-App Subscriptions.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I didn’t want to reinvent the wheel, so I went with the recommendation from &lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/owhkhwuw79v6nvfq/aHR0cHM6Ly93d3cueW91dHViZS5jb20vQGFkYW1seXR0bGVhcHBz" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#0875c1" url-id="1764952793"&gt;Adam Lyttle&lt;/a&gt;. (while you’re there, subscribe to Adam’s channel. He shares a ton of valuable info for indie app devs).&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I went with 2 plans:&lt;/p&gt;
&lt;ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important"&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;$4.99 weekly with 3 days free trial&lt;/span&gt;&lt;/li&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;$29.99 yearly with no free trial&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I used &lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/z2hgh7ue86vk72bz/aHR0cHM6Ly9udGpzdC5kZXYva3lQTldubQ==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#0875c1" url-id="1764952794"&gt;RevenuCat&lt;/a&gt; to integrate InApp Subscriptions in React Native.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I created the subscription products on the App Store. Connected them to RevenueCat. Installed the react-native-purchases library and set it up.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;For the paywall, I used the Paywall builder provided by RevenueCat.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I didn’t want to invest time in building my own paywall. This is a thing that you better not reinvent the wheel, especially at the beginning.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I chose a paywall template, adjusted the text and images and that’s it. I had a working paywall that I can display in my app, and I can also edit remotely from the RevenueCat dashboard.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:408px;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/dxHxM5WY6dn3zQAanP2Uf6" width="408" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:408px;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;For the first version, I decided to keep things simple.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I didn’t optimize when and where to show the paywall. I just had a simple button on the profile page that would show the paywall.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I didn’t even gate-keep any feature in the app. Both free and paid users have the same experience.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;For the first version, my goal was to simply pass the Apple Review process. When it comes to paywalls, Apple is quite strict.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I submitted a new version, and a couple of hours later, guess what?&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/bJwcPfVXsvxDW1ptgMpTKK" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Of course, Apple rejected it.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Luckily, it was a small issue with Terms and Conditions links from the metadata on the App Store.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Nothing related to the paywall. Thanks to RevenueCat 😀&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;After fixing the issue on the App Store, I resubmitted it for review, and this time it passed with no issues.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Perfect. Now, at least I have a way for people to pay.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;At this point, I was not expecting anything to happen because the paywall was not shown automatically. I knew that nobody would go to the profile page and press “Go pro” themselves.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;To my surprise, 1 user did that on the first day.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That pushed me to work on the next version of the paywall.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Actually, not on the paywall, but on the onboarding experience.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The thing is that one of the best places to show the paywall is after the onboarding.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Sounds a bit counter-intuitive, I know. You would want to first give value and only then ask for the upgrade.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;However, that’s what’s working in the industry. If you have a great onboarding experience that reinforces the reasons why the user downloaded the app, and shows them how the app will solve their problem - they are ready to buy.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Based on the &lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/p8hehqu4l602dnhr/aHR0cHM6Ly9udGpzdC5kZXYvT2k1dFBDQg==" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#0875c1" url-id="1764952795"&gt;State of Subscription Apps&lt;/a&gt;, 50% to 70% of paid users are subscribing at Day 0.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/neCztoEB2DTxWWL3DvkfUZ" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I worked for a couple of days on the onboarding experience. At the end of it, I am showing the paywall. That’s it.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I am quite happy with how it turned out. I shared a &lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/x0hph3uel26pzqug/aHR0cHM6Ly94LmNvbS9WYWRpbU5vdEp1c3REZXYvc3RhdHVzLzE5NDMyMjM4Njk4MTg0MjU4NTQ=" target="_blank" class="ck-link" rel="noopener noreferrer" style="color:#0875c1" url-id="1764952796"&gt;video on X&lt;/a&gt; if you are interested in seeing it.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;After releasing the new onboarding experience with the paywall, I started seeing some activity.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;During the first week, I had 60 new users, 3 trials, and 1 paying user.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/cPb4RGSWYQV3TLP56D59qK" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The next low-hanging fruits to improve the conversions:&lt;/p&gt;
&lt;ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important"&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;Show the paywall for returning users when they open the app&lt;/span&gt;&lt;/li&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;Gate-keep some features with a CTA: “Upgrade to unlock”&lt;/span&gt;&lt;/li&gt;
&lt;li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;span&gt;A/B test different pricing and offerings&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Back to the grind.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I hope you enjoyed this one.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I plan to share more stories from the trenches as I am starting this new journey.&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Cheers,&lt;br&gt;Vadim&lt;/p&gt;
&lt;p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;PS. I’ve been missing from YouTube for the last couple of weeks. I am not leaving, don’t worry. The last 4 weeks have been quite busy at our Bootcamp. We are working with 25 students and helping them master React Native in 8 weeks. It’s intensive, but it’s also a lot of fun.&lt;/p&gt;
&lt;table width="100%" border="0" cellspacing="0" cellpadding="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" class="email-image"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td align="center" style="vertical-align:top"&gt;&lt;figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:100%;width:100%"&gt;&lt;div style="display:block"&gt;&lt;img src="https://embed.filekitcdn.com/e/7abUAt5sKJurpJ82fB3cx1/wybHE3qGL12rHAPvDz2PDm" width="100%" height="auto" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border-radius:4px 4px 4px 4px;width:100%;height:auto;object-fit:contain"&gt;&lt;/div&gt;
&lt;figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:none"&gt;&lt;/figcaption&gt;&lt;/figure&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;div class="email-footer"&gt;&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;text-align:left"&gt;&lt;a href="https://unsubscribe.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom" target="_blank" rel="noopener noreferrer" style="color:#0875c1"&gt;&lt;span style="font-size:12"&gt;Unsubscribe&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:12"&gt; | &lt;/span&gt;&lt;a href="https://preferences.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom" target="_blank" rel="noopener noreferrer" style="color:#0875c1"&gt;&lt;span style="font-size:12"&gt;Update your profile&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size:12"&gt; | 113 Cherry St 98104-2205, Seattle, WA 98104-2205&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="built-with" style="display:block;text-align:left;margin-top:30px"&gt;&lt;a href="https://click.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom/6qhehouldrg5w3h9/aHR0cHM6Ly9idWlsdHdpdGgua2l0LmNvbT91dG1fY2FtcGFpZ249cG93ZXJlZGJ5JnV0bV9jb250ZW50PWVtYWlsJnV0bV9tZWRpdW09cmVmZXJyYWwmdXRtX3NvdXJjZT1keW5hbWlj" target="_blank" rel="noopener" style="color:#0875c1;display:inline-block;text-decoration:none" url-id="1764952797"&gt;&lt;img src="https://cdn.convertkit.com/assets/light-built-with-badge.png" alt="Built with ConvertKit" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:190px;height:36px" width="190" height="36"&gt;&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;!-- --&gt;
&lt;img src="https://open.convertkit-mail2.com/xmu0w0ke2lh6hpnzq57a5h273rzllsnhvzrom" alt="" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%"&gt;
&lt;/body&gt;
&lt;/html&gt;
Email Content
