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<table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody><tr><td style="vertical-align:top">
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">For the last four years, I’ve been focused 100% on YouTube and our courses on notJust Dev. This left almost no time for me to work on my apps. Even though I had many great ideas, it would take too long to bring them to the market.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">However, things are changing fast. Now, with the power of AI, I can build amazing apps 10 times faster.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">That’s why this year, I decided to invest more time building a portfolio of mobile apps. The goal is to launch 10 new apps by the end of the year by spending no more than 10 hours a week.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Is that possible? We’ll see.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">But here’s my high-level plan:</p>
<ol class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Find high-intent keywords with lots of organic searches and low competition</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Build one-feature apps that solve 1 specific problem very well</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Use AI tools to speed up development</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Work together with Lukas - each building 1 app at a time</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Systematize, document, and build templates for common features: onboarding, paywalls, in-app ratings, etc.</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Learn, adap,t and move to the next app</span></li>
</ol>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Let’s dive deeper into every single step:</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">1. ASO-Driven Development</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Traditional app development often starts with a cool idea, then hopes people will find it. I’m flipping this approach entirely.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Instead, I start with App Store Optimization research to find <strong>high-intent keywords</strong> that people are actively searching for, but have low competition from existing apps.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">I use a tool called Astro for keyword research to identify these opportunities.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">What makes a great keyword? </p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>High search volume</strong> (a score of over 20)</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Low competition</strong> (a score of less than 50)</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Commercial intent</strong> (people willing to pay for a solution)</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Specific problem</strong> (not too broad or vague)</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">For example, instead of building a generic “fitness app,” I’d target something like “gym rest timer” or “bodyweight workout tracker” - specific problems with clear search intent.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">The keyword research essentially becomes my product requirements document. If people are searching for “PDF page splitter,” that tells me exactly what features to build and what to ignore.</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">2. One-Feature Apps</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">The biggest mistake I see developers make is feature creep. They start with a simple idea, then keep adding “just one more feature” until they have a bloated app that solves everything poorly instead of one thing exceptionally well.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">My rule: <strong>One core feature that you can explain in 5 words or less.</strong></p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This approach has several advantages: </p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Faster development</strong> - no complex architectures or endless feature discussions</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Clear value proposition</strong> - users immediately understand what it does</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Better ASO</strong> - focused apps rank better for specific keywords</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Easier validation</strong> - you know quickly if the core idea works</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>No backend complexity</strong> - most single-feature apps can work offline or with minimal cloud services</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">If the keyword is “morning routine checklist,” I’m building exactly that - not a full productivity suite with calendars, notes, and habit tracking. Those can be separate apps.</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">3. AI-Powered Development</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This is where the magic happens. AI tools like Cursor are genuinely transforming how fast I can ship apps.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Here’s what AI handles for me:</p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Boilerplate code</strong> - navigation, state management, basic UI components</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Bug fixing</strong> - it can spot and fix issues faster than I can Google them</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span><strong>Code generation</strong> - I describe what I want, and it writes the implementation</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">What used to take me a full day of coding now takes 2-3 hours. The AI doesn’t replace my product thinking or design decisions, but it eliminates most of the tedious implementation work.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">I’m also using AI for non-coding tasks: - <strong>App Store descriptions</strong> - optimized for ASO - <strong>Icon generation</strong> - quick concepts and variations - <strong>User flow mapping</strong> - identifying potential UX issues early</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">4. Collaborative Sprint Approach</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Lukas and I are building in parallel but staying aligned. While I work on one app, he works on another. We review each other’s progress weekly and share learnings immediately.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This prevents us from making the same mistakes twice and keeps the momentum high. If I discover a great ASO technique or find a useful AI prompt, Lukas benefits from it on his next app.</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">5. Systematization is Everything</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">By app #3, I realized I was rebuilding the same components over and over. Now I’m creating a comprehensive system:</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><strong>Template Library:</strong> </p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Onboarding flows</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Paywall screens (freemium, trial, one-time purchase)</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Settings pages with proper privacy controls</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>In-app rating prompts that actually convert</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Basic analytics setup</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><strong>Development Boilerplate:</strong> </p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Project structure with proper folder organization</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Essential dependencies pre-configured</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>CI/CD pipeline for automated build and deployment</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">The goal is to go from idea to App Store submission in under 40 hours of actual work.</p>
<h2 class="" style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">6. Rapid Learning Cycles</h2>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Each app is an experiment. I’m tracking specific metrics for every launch: </p>
<ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Time from idea to App Store approval</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Keyword ranking improvements over the first 30 days </span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Feature usage analytics</span></li>
<li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>User feedback themes</span></li>
</ul>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">After each app, I spend 2 hours documenting what worked, what didn’t, and what I’d do differently. These insights feed directly into the next app’s strategy.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">I’m not aiming for 10 perfect apps - I’m aiming for 10 learning cycles that compound into a systematic approach for building profitable mobile apps quickly.</p>
<hr>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><strong>The Journey Ahead</strong></p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This approach combines everything I’ve learned about mobile development, ASO, and business strategy over the past few years. While each app is an experiment, the methodology is based on proven principles that I’ve seen work consistently.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">The real value isn’t just in launching 10 apps - it’s in developing a repeatable system that any mobile developer can use to build profitable apps efficiently. I’m treating this as both a business challenge and a case study in modern app development.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">By documenting every step, I’m creating a playbook that will be valuable whether you’re building your first app or your fiftieth. </p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">I’ll be sharing the entire journey - successes, failures, and everything in between. Next week, I’ll show you the exact ASO research process I’m using to find these high-potential keywords.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">What do you think? Too ambitious or not ambitious enough?</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Hit reply and let me know your thoughts.</p>
<p class="" style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Cheers,<br>Vadim Savin</p>
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