Email: slop janitor, babysitter, or buried under PRs? my new course is for you.

Subject:
slop janitor, babysitter, or buried under PRs? my new course is for you.
Received:
10/26/2026, 2:21:19 PM
From:
"Matt Pocock (AI Hero)" <matt@aihero.dev>
To:
porch.hat.81@rss.andrealin.it
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            Doors are open for Software Factories for Real Engineers.
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             ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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&lt;table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="vertical-align:top"&gt;&lt;div&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Hey Andrea,&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;You can finally register for my newest cohort, &lt;a href="https://go.drovr.sh/9s7pXnkRdu/ZxqldRKtex" style="color:#0875c1"&gt;Software Factories for Real Engineers&lt;/a&gt;.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Class kicks off on &lt;strong&gt;Monday Nov 9&lt;/strong&gt; and runs for two weeks, until &lt;strong&gt;Friday Nov 20&lt;/strong&gt;.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;If you sign up in the next 7 days, you’ll automatically get a huge 30% discount just for joining early. Special discounts are available for returning students, international buyers, and teams of 5 or more.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Keep reading for all of the dates and details, and I’ll see you inside!&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But first, let’s talk a bit about where we are today:&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;It’s the end of 2026, and we now know that it’s possible to get great code from AI coding agents.&lt;/strong&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Give your agent a specific task, and, with the right process, the agent can get it done better (and faster) than the median developer.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And if you’re not satisfied with the quality of your agent’s code, and you've been following me for any time, or using &lt;a href="https://go.drovr.sh/C6qQflklYB/AK8QQv3nqo" style="color:#0875c1"&gt;my skills&lt;/a&gt;, you know that you can tackle quality like any other engineering problem. Your harness, your engineering process, even your codebase design often have a greater impact on code quality than the model itself.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Real Engineering problems call for Real Engineering solutions, like &lt;a href="https://go.drovr.sh/C6qQflklYB/AK8QQv3nqo" style="color:#0875c1"&gt;my skills&lt;/a&gt;. That's why they've got over 300k stars on GitHub so far (thanks everyone).&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Each skill in the repo on its own is quite powerful, but &lt;strong&gt;using them together as a looped process&lt;/strong&gt; is one of the easiest ways to get great quality code from your AI coding agent.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;text-align:center"&gt;&lt;a href="https://go.drovr.sh/C6qQflklYB/AK8QQv3nqo" style="color:#0875c1"&gt;&lt;img src="https://res.cloudinary.com/total-typescript/image/upload/v1792945944/workshops/software-factories/email-05-main-flow.png" width="560" alt="The main flow of my skills: grill-with-docs, to-spec, to-tickets, implement, code-review, retro" style="display:block;margin:0 auto;width:100%;max-width:560px;height:auto;border-radius:6px"&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That’s my entire thesis:&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;The more we think and act like a Real Engineer, the better the quality and results we get.&lt;/strong&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But getting &lt;em&gt;good&lt;/em&gt; work out of your agents at scale can cause an entire class of new problems.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;“Code is cheap” is a trap&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Ever heard the phrase “too much of a good thing”? Producing code at high volume and velocity has very real knock-on effects. Even when it's all great (and, of course, it won't be).&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Whenever I talk to people at conferences about how they're using AI coding inside their organizations, I hear variations on the same few stories:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;They feel like their entire job has become slop cleanup.&lt;/strong&gt; They're constantly reworking the ways the agents mess up, and they feel like they're saying the same things to their agents again and again and again.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;They have to babysit their agents.&lt;/strong&gt; They work with the agent interactively, giving it constant feedback and making sure it doesn't go off the rails.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;They're buried under PRs, especially teams.&lt;/strong&gt; Even when the quality is high, they struggle to build enough trust in their organization to auto-merge PRs, or to get their teammates to review them.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Their brain is just &lt;em&gt;fried&lt;/em&gt;.&lt;/strong&gt; The constant vigilance and constant steering of agents is miserable. Switching between coding sessions all day, trying to push so much work through, literally drains your brain and leaves you knackered in your day-to-day life.&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And worst of all:&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Code quality &lt;em&gt;is&lt;/em&gt; getting worse in a lot of these situations.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The combined weight of all those PRs, plus the pressure to ship more, pushes you deeper into software entropy and the slow death spiral of your codebase.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;These problems are real. But they don't have to be permanent.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And the best news is… these, too, are engineering problems.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;Real Engineers are Risk Managers&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Engineering as a discipline has always dealt with difficult and unreliable materials and systems:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Bridges must handle heavy load, earthquakes, water, and wind&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Supply chains can be fragile, as we’ve learned first hand in recent years&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Electronics are delicate and easily ruined, both during fabrication and in real world usage&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Operating systems can crash, corrupt data, or get hacked&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Cosmic rays can flip bits in memory (really)&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Human users are unpredictable&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Whether you’re building a toaster oven, a skyscraper, or enterprise software, managing risk and increasing quality is literally in the job description for all engineers.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And so, when you approach AI Coding like a Real Engineer, a major part of the skillset is knowing how to mitigate, design around, and avoid these kinds of risks that are just as inherent to LLMs as natural disasters are to building bridges.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That’s where Software Factories come in.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;Software Factories are a Risk Management tool&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;When it comes to Software Factories specifically, each of those painful AI problems above has an engineering answer:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;A shared language with your agent, so you can stop being the slop janitor.&lt;/strong&gt; The quality of your communication with your agent determines the quality of what it produces, and a shared glossary makes that communication much more precise.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;A well designed codebase.&lt;/strong&gt; Your codebase is the environment your agent operates in, and a good codebase is one that’s easy for your agent to change safely.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Multiple layers of checks, so you don't have to babysit.&lt;/strong&gt; Automated checks like tests, types and linters come first, then automated review, then human review.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Prioritized human review, so you're not buried under PRs.&lt;/strong&gt; Not all PRs deserve the same treatment, and a good PR shows you the evidence before you read a line of code.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;A system that improves itself over time.&lt;/strong&gt; You should never have to give the same steering instruction twice. Every correction goes back into the system and makes the next run better.&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I've designed my own Software Factory to tackle each of these problems at the root.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;It creates a shared understanding, so I get better results from the get-go. It catches errors and drift through those layers of checks. It saves my thinking time for the work that actually needs me, and it keeps improving the codebase as it goes.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A well-engineered Software Factory has an accelerator to get more done, faster. It also has brakes, to slow things down when the work gets risky or complex, or quality starts to slip. Together they keep your attention on what matters most: thinking and engineering.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That’s Real Engineering.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Which brings us to today’s launch of &lt;strong&gt;Software Factories for Real Engineers&lt;/strong&gt;.&lt;/p&gt;
&lt;h2&gt;A brand new cohort for individuals &lt;em&gt;and&lt;/em&gt; teams&lt;/h2&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Ready to build your own Software Factory, and take the next steps from AI Coding into Real Engineering?&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I've rebuilt this 2-week cohort from the ground up to focus on the engineering skills, tools, practices and infrastructure you need to build a Software Factory that not only improves your productivity, but makes your codebase the best it's ever been.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The lessons, videos and exercises are all new:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;You'll learn, step by step, how to prepare for success with your agents, &lt;em&gt;and&lt;/em&gt; your team.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;You'll learn and practice the approaches that I've found actually work, and how they come together with automations.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;You'll actually build and operate a Software Factory of your own, using GitHub Actions to investigate, triage, assign, delegate, track and review units of work.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;You'll learn how to build trust in the automations you develop.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;And you'll even learn how to have a bit of fun with it.&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Plus, if you're just getting started with AI coding, or want rock-solid fundamentals, you'll also get instant access to my &lt;a href="https://go.drovr.sh/NvI9gDPbNZ/lnVk0GGmXP" style="color:#0875c1"&gt;AI Coding Crash Course&lt;/a&gt; (normally $299 on its own), so you can get started right away.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;This Crash Course is the fastest way to really understand how your coding agents work under the hood, which will help you get the most out of your Software Factory.&lt;/p&gt;
&lt;h2&gt;Register now, class begins on November 9th&lt;/h2&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;So, if you want to:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Stop babysitting your agents (or cleaning up after them)&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Learn to trust your automations enough to step away&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;All while leaving your codebase better than you found it&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;You'll want to join me and a cohort of fellow engineers for this two week course, entirely online.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;If this will be your first cohort with me, here’s how it works:&lt;/strong&gt;&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;All cohort material is structured to be completed over 2 weeks.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;You get &lt;strong&gt;access to ALL of the material on the first day, Monday November 9th&lt;/strong&gt;. This gives you the flexibility to adjust your pace throughout the two weeks.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;The course does run “live” but even if you don’t follow the schedule perfectly due to other work/life commitments, you can easily start, continue, and revisit the material anytime in the future. &lt;strong&gt;You get to keep the lessons &amp; code repo forever.&lt;/strong&gt;&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;In addition to a Discord server full of devs working through the same problems and lessons, you’ll be invited to join multiple &lt;strong&gt;live office hours&lt;/strong&gt; sessions to get your questions answered by me.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Can’t make a live session? Submit your questions ahead of time, we’ll get them answered!&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;This format that combines self pacing, community, and office hours has become my favorite way to teach, and I can’t wait for you to experience it.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;text-align:center"&gt;&lt;a href="https://go.drovr.sh/rwpKyvVqKF/KQS36Tfokw" style="color:#0875c1;display:inline-block;background:#facc15;color:#000;font-weight:700;text-decoration:none;padding:12px 24px;border-radius:6px"&gt;Register now&lt;/a&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I want to get this material in the hands of as many people as possible, so we’re offering some of our &lt;em&gt;biggest ever&lt;/em&gt; discounts:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;If you &lt;strong&gt;join by 11:59pm PST on Monday November 2nd,&lt;/strong&gt; you will &lt;strong&gt;automatically save 30%&lt;/strong&gt; on the full price of $1,295. That means you pay $906.50, just for joining early.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;If you are a &lt;strong&gt;returning student&lt;/strong&gt; from either my previous Claude Code or AI Coding cohorts, you will &lt;strong&gt;automatically save 40%&lt;/strong&gt; on the full price. That means you pay $777, as a thank you for coming back to continue learning.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;And if you already purchased my &lt;a href="https://go.drovr.sh/NvI9gDPbNZ/lnVk0GGmXP" style="color:#0875c1"&gt;AI Coding Crash Course&lt;/a&gt; anytime since it launched in August, we’ll apply a discount equal to the amount you paid for the Crash Course on top of the discounts above. We don’t normally stack discounts, but we’re making an exception for this one.&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Special pricing is also available at checkout for &lt;strong&gt;team licenses of 5 or more seats.&lt;/strong&gt; You can also reply to this email with the number of seats you’re looking for and we can put together an invoice for you.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;text-align:center"&gt;&lt;a href="https://go.drovr.sh/rwpKyvVqKF/KQS36Tfokw" style="color:#0875c1;display:inline-block;background:#facc15;color:#000;font-weight:700;text-decoration:none;padding:12px 24px;border-radius:6px"&gt;Register now&lt;/a&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Become one of more than 8,500 engineers who have already learned Real Engineering with me and the AI Hero community.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And stay tuned for my next email on Wednesday, with more about why we need more strategic programmers and how you can become one yourself.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;See you in the next one,&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Matt&lt;/p&gt;

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