Email: I’m anti-hype, so why did I design a software factory?

Subject:
I’m anti-hype, so why did I design a software factory?
Received:
10/23/2026, 9:51:00 PM
From:
"Matt Pocock (AI Hero)" <matt@aihero.dev>
To:
porch.hat.81@rss.andrealin.it
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            Not magic. Engineering.
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             ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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&lt;table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="vertical-align:top"&gt;&lt;div&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Hey Andrea,&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Unlike most of Tech Twitter, you won’t see me hyping the latest model drops. I just use the latest and greatest, and don’t think about it much.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;When any new trend gets hyped up, my first instinct is often to point my attention in the opposite direction.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And yet here I am, excitedly writing to you about Software Factories.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The truth is that I’ve been working on automated software production all year long. Longer, if you count TypeScript, my first love.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;In early 2026, the AI hype cycle was all about Ralph loops.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Then by summer, the hype shifted to “loop engineering.”&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;Meanwhile, I’ve been pursuing a different question the whole time:&lt;/strong&gt;&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;How can we, as engineers, draw from decades of programming industry wisdom to create a trustworthy system with as much determinism as possible?&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That’s the dream, right?&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Finally, 10 months later, I’m making a course about it.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A reliable, trustworthy, attention-sparing &lt;strong&gt;Software Factory&lt;/strong&gt; is the &lt;em&gt;capstone&lt;/em&gt; of my work with AI coding.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And it’s been game-changing for me personally as a software engineer.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Here are two of my most important takeaways so far:&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;Learn what creates a “good” agent session&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Focus on creating the &lt;em&gt;best&lt;/em&gt; agent sessions possible. That's my #1 piece of advice, across all of my teaching about AI coding. That's right: a &lt;em&gt;single&lt;/em&gt; agent session, considered on its own.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A great agent session requires:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;The right context&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;For the right amount of work&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;Doing the right work&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;When you first start using an AI coding agent, these three elements are nearly &lt;em&gt;all&lt;/em&gt; of the work.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But once you get the hang of it, the results can be incredible.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And then you'll realize that &lt;em&gt;we&lt;/em&gt; are the bottleneck. Our attention budget and our human-powered software development process. The space and work &lt;em&gt;between&lt;/em&gt; agent sessions. The number of plates we can keep spinning in our heads.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;The software development process (waterfall, agile, lean, or extreme) has always had messy human fingerprints all over it. There are always little inconsistencies, subtle papercuts of inefficiency, and of course a lot of grunt work.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Turns out that agents &lt;em&gt;excel&lt;/em&gt; at fixing those inconsistencies and papercuts. They’re also faster, and they never get bored or complain.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A well-engineered Software Factory can clean up our process with a sleeker, more predictable, more automated system.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;What would it look like if your slow database queries were automatically fed into an agent, and it autonomously figured out what to do with them?&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;It works. I get to spend more time doing &lt;strong&gt;my&lt;/strong&gt; best engineering work &lt;em&gt;without&lt;/em&gt; the painful grunt work, papercuts, and inconsistencies.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;In other words, I spend less time on the low-value decisions, and spend more time on the high-value ones.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;A good Software Factory does a lot more than “produce code”&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A good developer does more than write code, and therefore so must a good Software Factory.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;A good Software Factory also automates organizing and synthesizing the information you have, and automatically makes it available to your agent sessions &lt;em&gt;without&lt;/em&gt; you having to do anything extra.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And it gives you, the human engineer, affordances too.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Give the right bits of code to the agent, in the right process, to automate away the grunt work so you can focus more on making real engineering decisions instead of micromanaging robots. This means deterministic concepts like loops, queues, triggers, and good agent context.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;That's not AI magic. That's engineering.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;&lt;strong&gt;A Software Factory also enables collaboration at scale.&lt;/strong&gt; A well designed Software Factory scales in the hands of a team, those benefits get distributed to everyone, while preventing you or your teammates from becoming slop cannons.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;If you have the time and tokens to experiment on your own, you absolutely can use these emails as a guide to get started with building your own Software Factory.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But if you want a system and process that you and your team can trust, you're going to love my newest cohort: &lt;a href="https://go.drovr.sh/4ULwCGiTyr/4X18YInGsO" style="color:#0875c1"&gt;&lt;strong&gt;Software Factories for Real Engineers&lt;/strong&gt;&lt;/a&gt;. Doors are opening this Monday, with big discounts I’ve detailed below.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;What to expect from an AI Hero Cohort Course&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;On November 9th, I'm kicking off my last cohort course of the year. And it's all about engineering a Software Factory you and your org can trust.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Over two weeks, you'll learn everything you need to build a real, working Software Factory using my custom example codebase. Then you'll design a custom one, tailored for your own codebase and team.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;To make sure you’re building on a solid foundation, I’m including my &lt;a href="https://go.drovr.sh/0J7nO33UVA/qvoTpxPwCq" style="color:#0875c1"&gt;AI Coding Crash Course&lt;/a&gt; (normally $299) for free. This three-day self-paced crash course includes all of the prerequisite learning to get the most out of the Software Factory cohort.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;As soon as you enroll, you’ll get access to the Crash Course and a special private Discord channel for students taking this course, where I hang out a bunch during the two-week period.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;What you’ll learn during this cohort-based course&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I encourage you to check out &lt;a href="https://go.drovr.sh/mUZzejaPJq/1WwC5nyjZy" style="color:#0875c1"&gt;the site&lt;/a&gt; for the full two-week course syllabus.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;But before the doors open on Monday, here’s a quick sample of what we’ll cover across 7 sections, with nearly 60 bite-sized lessons and hands-on exercises:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Domain Language:&lt;/strong&gt; learn why it’s so important to teach your agents your product’s language before you teach them your code, and how to make it a part of your process&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Wayfinder:&lt;/strong&gt; use my wayfinder technique to plan big, &lt;em&gt;ambitious&lt;/em&gt; chunks of work for your agents to complete in later, autonomous sessions&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Review:&lt;/strong&gt; practice setting up automated review you can judge, instead of reading every PR closely or blindly merging unreviewed code&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Codebase Design:&lt;/strong&gt; clean up a codebase to make it a better environment for your agents, thanks to deep modules and deterministically enforced boundaries&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Feedback Loops:&lt;/strong&gt; build loops that can catch the ways agents fake a green check, from mutation testing to in-browser verification&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Building the Software Factory, Part One:&lt;/strong&gt; wire up an unattended pipeline on GitHub Actions, with build and review in separate context windows&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;&lt;strong&gt;Building the Software Factory, Part Two:&lt;/strong&gt; design your own factory, from understanding the infra you need to working out what loops to build&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Each section builds on and reinforces the others. By the end, you'll have learned my complete system for building and running your &lt;strong&gt;own&lt;/strong&gt; Software Factory.&lt;/p&gt;
&lt;h3 style="font-weight:bold;font-style:normal;margin:1em 0;font-size:1.17em;color:#000000;line-height:1.5;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif"&gt;Big Discounts for Early Adopters, Returning Students, &amp; Teams&lt;/h3&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Clearly, I’m very excited for this cohort.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;I want to get this material in the hands of everyone who’s been a part of the AI Hero cohorts and courses in the past, so we’re offering some of our &lt;em&gt;biggest ever&lt;/em&gt; discounts:&lt;/p&gt;
&lt;ul style="margin:1em 0;margin-left:1em;padding:0;list-style-position:outside !important;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;If you &lt;strong&gt;join by 11:59pm PST on Monday November 2nd,&lt;/strong&gt; you will &lt;strong&gt;automatically save 30%&lt;/strong&gt; on the full price of $1,295. That means you pay $906.50, just for joining early.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;If you are a &lt;strong&gt;returning student&lt;/strong&gt; from either my previous Claude Code or AI Coding cohorts, you will &lt;strong&gt;automatically save 40%&lt;/strong&gt; on the full price. That means you pay $777, as a thank you for coming back to continue learning.&lt;/li&gt;
&lt;li style="padding:0 0 0 1em;margin:0;margin-left:1em"&gt;And if you already purchased my &lt;a href="https://go.drovr.sh/0J7nO33UVA/qvoTpxPwCq" style="color:#0875c1"&gt;AI Coding Crash Course&lt;/a&gt; anytime since it launched in August, we’ll &lt;strong&gt;apply a discount equal to the amount you paid for the Crash Course&lt;/strong&gt; on top of the discounts above. We don’t normally stack discounts, but we’re making an exception for this one.&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Special pricing is also available for &lt;strong&gt;team licenses of 5 or more seats. Just reply&lt;/strong&gt; to this email with the number of seats you’re looking for and we can put together an invoice for you.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Wanna see the full overview in one place? &lt;a href="https://go.drovr.sh/GHX92SQjV0/ZoD5T8PtQz" style="color:#0875c1"&gt;Check out the landing page&lt;/a&gt; for a full walk through.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;Any questions? Hit reply.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;And stay tuned for Monday’s email with the link to sign up.&lt;/p&gt;
&lt;p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"&gt;- Matt&lt;/p&gt;

&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
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