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            Doors open Oct 26. Class starts Nov 9.
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             ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­
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<table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody><tr><td style="vertical-align:top"><div>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Hey Andrea,</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">It's been almost four months since my last AI Coding for Real Engineers cohort, and 2 months since I launched my AI Coding Crash Course.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Nearly every day I get the same question in my inbox and DMs:</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><em>"When is your next cohort? I want to join!"</em></p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Good news: I'm running one final cohort in 2026, and it's packed with new material. Make sure you save these dates:</p>
<ul style="margin:1em 0;margin-left:1em;padding:0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5;list-style-position:outside !important">
<li style="padding:0 0 0 1em;margin:0;margin-left:1em"><strong>Doors open Monday, Oct 26.</strong></li>
<li style="padding:0 0 0 1em;margin:0;margin-left:1em"><strong>Discount ends Monday, Nov 2.</strong></li>
<li style="padding:0 0 0 1em;margin:0;margin-left:1em"><strong>Class starts Monday, Nov 9.</strong></li>
</ul>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Here's a sneak peek into that new material:</p>
<h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">The biggest problem with AI Coding <em>isn't</em> quality... any more</h3>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Every engineer I talk to has told me the same thing, no matter their experience level or what they're building.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><strong>Babysitting agents all day is exhausting.</strong></p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">One developer put it like this:</p>
<blockquote style="margin:1em 0">
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><em>"I delivered in a day what would have taken me half a week before.</em></p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><em>But after only 6h, I can't focus anymore... my wife asks me 'do you want to eat now or later' and I'm going blank.</em></p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><em>After 6h I'm completely wasted."</em></p>
</blockquote>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">It's hit me, too.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This kind of cognitive overload just can't go on, day after day. You need to make sure you save enough time and energy to research, think, plan, evaluate, decide, and of course, figure out what you want for dinner.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">That's why I got interested in Software Factories. I'll admit, I was skeptical. Coding agents are entropy-magnifying machines. But, as we've talked about before, that's an engineering problem.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Over the last few months, I designed and built my own Software Factory. I used the same Real Engineering approach I do for live, interactive agent coding. And I've been amazed at how well it works.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">It's become my favorite way to build. I get the results I want, and my brain is freed up for all those critical things that only a human can do.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">So, of course, I decided to retool and expand my cohort to share this with you.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">You'll still learn all about my Real Engineering principles and process, and you'll still practice using it "live" with your coding agent.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Then you'll take the next step. Use what you learned to build your very own Software Factory from the ground up. One that'll help you create a codebase that gets better & better every day.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Once you've experienced it for yourself, I'm confident this will become your new favorite way to build, too.</p>
<h3 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.17em;margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">Join early, save big</h3>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">I know many of you have training budgets that expire at the end of the year, so don't wait to talk to your boss about how to get approval. Make sure they know that joining early can save them 30% per seat.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">This new cohort includes my new <a href="https://7751c435.click.kit-mail3.com/lmulw0m9kkcmhngnd7kt6h8dxzxvnh7wwggdmgz9v02l4vwqppkx57wd202967d4dnv9m4wxwko5876z76ln47k43n26g86qr8vzwdr589ro0rged7e543e45dzb77eel/wnh2h6uql7mz86blux/aHR0cHM6Ly93d3cuYWloZXJvLmRldi93b3Jrc2hvcHMvYWktY29kaW5nLWNyYXNoLWNvdXJzZQ==" style="color:#0875c1" url-id="1892311792">AI Coding Crash Course</a>, to get you up to speed on the fundamentals before the live cohort begins.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Over the next few weeks I'll be sharing what I've learned & experienced, and more about what's changed for me (and what hasn't) as I've built my own Software Factory. I think you'll be surprised by what's possible.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Until then, mark your calendar: doors open Monday, Oct 26. Save 30% when you register by Monday, Nov 2. Class starts Monday, Nov 9.</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">See you in the next one,</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Matt</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5"><strong>P.S.</strong> Joining with your engineers and need time for approvals? Hit reply now and ask about early enrollment for teams!>
</p>
<p style="margin:1em 0;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#2d2d2f;font-size:16px;line-height:1.5">Include the number of seats so we can confirm pricing, and we'll help you enroll with plenty of time to process invoices. </p>
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